This toolkit is a collaboration between Build Up and the Centre for Humanitarian Dialogue. Our objective is to offer a pathway for peacebuilders and mediators to go from social media data to programming insights.
The toolkit is structured in three sections:
- Section 1 outlines what it is possible to do with social media data. It covers how to select the social media platforms on which to conduct analysis and explains what data it is possible to gather from each platform. It also offers three main use cases for social media analysis that can support the work of peacebuilders and mediators, explaining the kind of insights we can glean from social media data, and how they connect to relevant programming.
- Section 2 outlines in detail how to work with Facebook and Twitter data. It includes how to come up with search parameters, how to decide whether to download data or view it in a search tool, how to access data from Facebook and Twitter, and how to organise data that has been collected. It also looks at analysis methods to find patterns in this data that can help peacebuilders and mediators understand what is the general narrative, what people are talking about most and how, what is the tone and emotion of a narrative, and who is talking about what with whom.
- Section 3 offers case studies of social media analysis conducted to support peacebuilding or mediation programs. The case studies connect to the previous sections, illustrating how the methods and tools outlined are used in practice in our fields.